Does authentication really matter?

Authentication means that a trusted third party (such as RapidTemok, Thawte, Comodo, GeoTrust, Symantec etc) has verified the identification information contained in your SSL certificate, assuring customers that your site is actually your site. Concerns about fraud and identity theft have made users more hesitant to share personal information with unfamiliar web sites. However, 86% of online shoppers feel more confident about entering personal information on sites using security certificates.

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